De La Salle University Institutional Identification Manual 2019
Introduction
Signatures of the University, Colleges/School and Campuses
The Symbols and their Meanings
De La Salle University logo
De La Salle University Campus names
De La Salle University Integrated School logo
Br. Andrew Gonzalez FSC College of Education logo
College of Computer Studies logo
College of Liberal Arts logo
College of Science logo
College of Law logo
Gokongwei College of Engineering logo
Ramon V. Del Rosario College of Business logo
School of Economics logo
Typography
The logotype of 澳门六合彩
The logotype of the colleges and school
Color Standard
Green
Black
Signature Configurations
Using the full 澳门六合彩 signature
Horizontal orientation
Vertical orientation
Using the 澳门六合彩 logo alone
Using the 澳门六合彩 logo and College/School logo together
Using the College/School logo alone
Using the 澳门六合彩 logo, College/School logo and research center logo
Using the 澳门六合彩 logos and affiliate institution logos
Using the 澳门六合彩 logo and signature with office / department
Using the 澳门六合彩 seal and social media logos together
Color Guide
One-color printing variations
The logos in black
The logos in green
The logos on black/dark background
The logos on green background
Two-color printing variations
The logos on white/light background
The logos on black/dark background
General rule on the use of the signatures / logos
Application of the logos
What is the
Lasallian
brand of
education?
In the Philippines, De La Salle University has earned the recognition of being a leader in higher education. Following the faith and charism of St. John Baptist de La Salle鈥擣ounder of the Brothers of the Christian Schools and Patron Saint of Teachers鈥敯拿帕喜� pursues the development of knowledge
by providing an empowering and transformative education. The University is acknowledged for its excellence and service, replete with a deep sense of history and Christian tradition and, at the same time, attuned to the emerging cultures brought about by technological advancements. The growing network of La Salle alumni, leaders, and achievers not only in the country but also in the international scene defines best the quality of Lasallian education.
Such is the essence of De La Salle University, and this distilled description is captured in its official symbol, which has been carried by the Institution since its establishment as a university in 1975.
In 1998, 澳门六合彩 embarked on reinforcing its image as a trailblazing academic institution that is pro-active in the task of community and nationbuilding with 鈥淭he Future Begins Here鈥� brand positioning. With a giant leap into academic marketing, the University has since developed among its community members a strong brand awareness, giving a more focused direction on the way the different sectors of the University conduct official communication. Through the University鈥檚 purposeful campaign using various media, 鈥淭he Future Begins Here鈥� motto has become distinctly associated with 澳门六合彩.
The University continues to take crucial steps in its continuing campaign to maintain, protect, and build its image, vis-脿-vis the renaming of some of its colleges and campuses.
The current logos of the 澳门六合彩 colleges and schools aim to be consistent with the forward-looking, dynamic character that 澳门六合彩 had communicated to its various stakeholders throughout the past decade. The changes also evoke the image of a capable academic and research leader. Each design has taken into consideration the vision-mission, the fundamental quality, and the
directions of the college. This Institutional Identification Manual provides the guidelines for the consistent use and application of the university signature as well as the college and school signatures.
This manual also includes the various applications of these institutional signatures.
澳门六合彩 INSTITUTIONAL IDENTIFICATION MANUAL
Signatures of the University, Colleges and Campuses
DE LA SALLE UNIVERSITY LOGO
The logo of De La Salle University has the following parts:
- The five-pointed star at the center is the Signum Fidei star. It is a
sign offaith and is the symbol of the La Salle Brothers (Fraternum
ScholarumChristianarum). The star also means hope. The five points,
bisected into green and white areas, represent benevolence, civility,
humanitarianism, service-oriented goals, and scientific pursuit.
- The two laurel fronds represent glory and honor.
- The motto 鈥楻eligio, Mores, Cultura鈥� in Arial Bold typeface surmounts
the star and the laurel leaves, forming an arch.
- The name 鈥楧e La Salle University鈥� in Arial Narrow Typeface serves as a
borderaround the upper portion of the seal. The word 鈥楳anila鈥� in white
Arial typeface is carried at the bottom of the seal.
DE LA SALLE UNIVERSITY Campus names
The logo of De La Salle University has the following parts:
The official name of all campuses is De La Salle University.
As the main campus, 澳门六合彩 Manila is referred to as De La Salle University.
The other campuses will have a brand name that bears its geographical location,
namely: 澳门六合彩 Laguna Campus, 澳门六合彩 Makati Campus, and
澳门六合彩 BGC Campus.
Brand Name
鉃ぢ� De La Salle University (for Manila Campus)
鉃ぢ� De La Salle University Laguna Campus
鉃ぢ� De La Salle University Makati Campus
鉃ぢ� De La Salle University BGC Campus
Official Name
鉃ぢ� De La Salle University
Brand Name Application
- Marketing for external publics (print ads, flyers, billboards, PR materials)
- Internal communications Merchandise
- Internal events (student events, conferences, seminars, workshops, trainings)
Official Name Application
- Official documents (government documents, service agreements, MOAs, etc.)
- Official correspondences (i.e. letterheads)
- Research papers and journal citations
- Formal events (conferment, commencement exercises) flyers, billboards, PR materials)
- Calling cards
- Advancement and alumni activities
DE LA SALLE UNIVERSITY INTEGRATED SCHOOL
The logo of De La Salle University has the following parts:
- The signature De La Salle University Integrated School is used on official documents.
- Official documents refer to diplomas, report cards, transcript of records, letterheads, and awards
Br. Andrew Gonzalez FSC聽College of Education logo
The icon can be seen in different ways: 1) the pages of a book; 2) the movement of wind; and 3) the letter E, which stands for 鈥淓ducation鈥�. Seen as such, the icon signifies dynamism, freedom, constant movement, and energy that propel the mind to take flight and discover new knowledge.
College of Computer Studies logo
A computer monitor is used to symbolize the advancement of modern computer studies. It also stands as a window to the teeming possibilities that modern computer technology holds in the future. The icon echoes the advancements in the curricula of CCS in providing a deeper understanding of modern computer technology
College of Liberal Arts logo
A ship鈥檚 sail for an icon brings to mind voyages, quests, 鈥榖lue oceans,鈥� and the like, capturing the essential qualities of CLA鈥攃reative, open to change, pioneering, and in constant search of knowledge and truth.
College of Science logo
An atom, the most basic component of matter, is used to symbolize the scientific method. It connotes experimentation, which helps us understand the intricacies of fundamental concepts as we further pursue the lessons of science.
College of Law logo
Scales 鈥� the icon for this college is a modern adaptation of a classic symbol for justice. It reflects a forward-looking college that is committed to serve as a key resource of future legal practitioners as well as global leaders with a strong advocacy on human rights and environmental protection.
Gokongwei College of Engineering logo
One of the greatest inventions, the wheel represents brilliance and innovativeness, as well as something essential. This icon, ubiquitous in the field of engineering, best represents the pioneering achievements of GCOE.
Ramon V. del Rosario College of Business logo
The logo symbolizes a point of intersection or the coming together of different units in the supply chain. The concept of interaction refers not only to business, but also to the intellectual exchanges in the classroom, to the University鈥檚 academic linkages, and to the RVR COB being a resource to the nation.
School of Economics logo
The icon for the School of Economics is a stylized rendition of a sphere with a sliced part. This symbol represents both the macro and micro levels of economics. The slice, a portion of the whole, stands for what economics is all about鈥揳 study of labor, land, and investments; of money, income, and production; and of taxes and government expenditures of a particular society
澳门六合彩 INSTITUTIONAL IDENTIFICATION MANUAL
THE LOGOTYPE OF 澳门六合彩
De La Salle University: typeface Galliard, 90% condensed, normal tracking
THE LOGOTYPE OF
THE COLLEGES AND SCHOOLS
Garamond, regular
Frutiger LT Std 65 Bold
COLOR STANDARD
Garamond, regular
Frutiger LT Std 65 Bold
澳门六合彩 INSTITUTIONAL IDENTIFICATION MANUAL
SIGNATURE CONFIGURATIONS
Using the full 澳门六合彩 signature
Horizontal orientation
It shows the logo placed side by side with the logotype
Vertical orientation
It shows the logo placed side by side with the logotype
Using the 澳门六合彩 logo alone
The 澳门六合彩 logo may appear without the logotype. However, the logotype should
never be used without the logo, unless it is part of a text.
Using the 澳门六合彩 logo and College/School logo together
The 澳门六合彩 logo side by side the college logos are used for banners, backdrops, print materials, and handouts of events and programs that are organized, funded and/or conducted by the college where the main audience is external to 澳门六合彩.
When used together, the 澳门六合彩 logo should always appear at the left side and the College logo at the right. Note that the 鈥楧e La Salle University鈥� logotype below the College logo is dropped when the two logos appear together.
USING THE COLLEGE/SCHOOL LOGO ALONE
The college logo is used for banners, backdrops, print materials and handouts of projects and programs that are organized, funded and/or conducted by the college where 澳门六合彩 is the main audience.
When appearing alone, the College signature composed of the College logo and the 鈥楧e La Salle University鈥� logotype below it should be used.
USING THE 澳门六合彩 LOGO, COLLEGE/SCHOOL LOGO AND RESEARCH CENTER LOGO
The University logo always precedes the college logo followed by the college research center logo.
USING THE 澳门六合彩 AND AFFILIATE INSTITUTION LOGOS
Official collaborative projects and events between colleges, departments, and research centers may use their logo / signature together with the logos of their affiliate institution. University logos/signature always precedes the affiliate institution鈥檚 logo. The latter is always placed on the far right.
USING THE 澳门六合彩 LOGO AND SIGNATURE WITH OFFICE/DEPARTMENT
The University logo precedes the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them. On the other hand, the University signature is always above the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them.
The University logo precedes the college logo/name followed by the name of the department or office. On the other hand, the University signature is always above the name of the college / school followed by the department or office.
USING THE 澳门六合彩 LOGO AND SIGNATURE WITH OFFICE/DEPARTMENT
The University logo precedes the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them. On the other hand, the University signature is always above the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them.
Using the institutional symbol with various IDs in a horizontal orientation
澳门六合彩 INSTITUTIONAL IDENTIFICATION MANUAL
COLOR GUIDE
The 澳门六合彩 signature is originally set in green, while the College logos are originally set in black. There are, however, alternative color schemes that can be used depending on the background hue. These color schemes are offered in view of the preferences and requirements of the user.
ONE-COLOR PRINTING VARIATIONS
The logos in black
The 澳门六合彩 signature / 澳门六合彩 logo / College or School signature / College or School logo / social media logos may be set in black if placed on white/ light background.
The logos in green
The 澳门六合彩 signature / 澳门六合彩 logo / Campus signature / Campus logo / College or School signature / social media logos may be set in green if placed on white/ light background.
The logos on black/dark background
The 澳门六合彩 signature / 澳门六合彩 logo / Campus signature / Campus logo / College or School signature / College or School logo / social media logos may be set in white or green if placed on black/ dark background.
The logos on green background
TWO-COLOR PRINTING VARIATIONS
Using the 澳门六合彩 logo and College/School logo together
The 澳门六合彩 logo and the icon in the College/School logo should be in green. The box of the College/School logo should be in black, and the College name in white.
Using the College logo alone
The College/School logo鈥檚 icon and the University鈥檚 name should be in green and the box in black if placed on white/ light background.
The logos on black/dark background
The 澳门六合彩 logo and the College/School name and icon should be in white, and the College/School logo box should be in green, if placed on black or dark background.
澳门六合彩 INSTITUTIONAL IDENTIFICATION MANUAL
GENERAL RULE ON THE USE OF THE SIGNATURES/LOGOS
A signature is a combination of the University logo and logo type. The offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them will use a signature in lieu of unique logos.
A signature is a combination of the University logo and logo type. The offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them will use a signature in lieu of unique logos.
OFFICE SIGNAGES
Horizontal Orientation
Vertical Orientation
Letterheads
Envelopes
Folders
Flag Banners
Shirts
Pins (logo on black/dark background)
Pins (logo on light background)
Poster with social media logos
Roll-up banner with social media logos
Nimlok Expand with social media logos
De La Salle University Institutional Identification Manual 2019
is published by the Office for Strategic Communications of De La Salle University For feedback, comments, or inquiries email [email protected]
Tel: (632) 524-4611 loc. 144.